Our Story

We are 38 North Connections!  We have been part of the travel and tourism industry for over 25 years combined.   With experience in convention planning globally and hotel sales for the top luxury hotels and brands in the US, our network spans across all parts of the industry. 38 North Connections has a deep understanding of the meeting planning process.

Sarika Sheth


Managing Partner, Founder
Email: sarika.sheth@38nconnections.com
c: 415.269.8270

Sarika Sheth has over 16 years of Travel and Hospitality experience.  She started her career in New Zealand working for Tourism Industry Association of New Zealand where she was involved in hosting the largest Tourism Expo for New Zealand. Later Sarika, relocated to her dream destination city, San Francisco, to pursue her career in travel and hospitality where she assisted in managing city-wide conventions with SF Travel Association.  Leveraging her experience with selling San Francisco, she moved to Sales and Marketing, working for several Boutique and Luxury Hotel Brands over the next 7 years across California.  As the founder of 38 North Connections, she uses her experiences in the industry to build a trusted organization that provides the best services in meeting planning for her clients.

Sarika Sheth was born and raised in Wellington, New Zealand.  Aside from leading 38 North connections, she loves to travel, read, run, cook and laugh with her two young boys and husband.   

Suzy Montes


Regional Sales Manager
Email: suzy.montes@38nconnections.com
c: 707-548-6414

Suzy Montes has over 13 years of hospitality experience. Over the years, as a member of the Sonoma County Tourism Sales Team, she assisted many groups from hotel selection to sourcing the end to end experience. Working with hotels, wineries, and attractions in Sonoma, Suzy has become a respected member of the community not only in Sonoma but throughout Northern California.   As a member of the Host Committee for Superbowl 50, she played an important role in sourcing hotels and creating experiences for our visitors nationwide. She takes great pride in offering the best service to her clients and destination partners.

Suzy Montes was raised in Lanarkshire, Scotland. In 1991, she moved to the United States and now resides in Sonoma County with her husband and two sons. As a family, they love to travel and explore the outdoors whether it be kayaking, fishing or hiking.